Get updates, research, and useful resources from The Innovator's Advantage authors and other experts that will help you become a successful innovator and innovation leader. It's FREE!
When you have a problem to solve or an opportunity to exploit, where do you start? Why do so many start and fail? How can you successfully convert the problems or opportunities into a great product, service or company? Is innovation a game of chance?
Evans Baiya and Ron Price, two of today’s most respected thought leaders in areas of innovation and business strategy, have the answer. After years of working on successful innovations and witnessing many failed ones, they have come to one key conclusion; innovation is not just about the technical and systematic processes that we are taught. In The Innovator’s Advantage they reveal that the way we intertwine people throughout the innovation holds the key for successful innovation. They assert that people are at the center of innovation and then the processes, tools, and systems are wrapped around them. The result of understanding how each individual person influences innovation and having the ability to maximize their output is the big secret to improving innovation track record, creating great products and services that people want to pay and to consume, and creating great organizations that people want to work in and contribute to.
Evans and Ron have created a set of strategic choices around an innovation framework, continuum, and fitness that, when addressed in an integrated way, will improve innovation and move you beyond your competitors. In this book, you will learn;