The Innovator’s Advantage

Revealing the Hidden Connection Between People and Process

People are at the center of innovation. This book holds the key to successful innovation, revealing new insights in each chapter: the way to intertwine people throughout the Innovation Process, how to create great organizations that people want to work with, how to create great products and services that people want to pay for and consume, and how to improve your innovation track record overall.

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About the Authors

Who needs to innovate?

Evans Baiya and Ron Price, two of today’s most respected thought leaders in areas of innovation and business strategy, have the answer. After years of working on successful innovations and witnessing many failed ones, they have come to one key conclusion: innovation is not just about the technical and systematic processes that we are taught. In The Innovator’s Advantage, they reveal that the way people work and interact throughout the Innovation Process holds the key to success. People are the center — processes, tools, and systems are secondary. The results? Better ideas, better products, and a better way to innovate in a rapidly changing world economy.

The authors have created a set of strategic choices around an innovation framework and continuum that, when addressed in an integrated way, will improve innovation, reinvigorate team members, and move you beyond your competitors. In this book, you will learn:

  • How to identify and deeply understand your problems and opportunities
  • How to effectively generate enough ideas to solve the problem-opportunities
  • How to drive the ideas through each stage of innovation to ensure you have the results or impact you are looking for
  • How to identify the unique talent, skills, and passion you need at each stage of innovation
  • How to identify and organize individuals at each stage to ensure maximum fulfillment and output

What People Are Saying

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Hal Whiting, PhD,Program Manager, Executive Coaching and Assessment, Hewlett Packard Enterprise

“The Innovator’s Advantage takes an ambitious path to link innovation with the talents and passions of employees. I highly recommend this book to any leader looking to maximize the right skill sets for the different phases of the innovation process.”

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Dr. Ronald J. BonnstetterSenior VP of Research and Development, Target Training International Success Insights

“The Innovator’s Advantage guides you through the three ‘Ps’ — Purpose, Pathway, and People — using a detailed, step-by-step description of the framework and methodology for innovation that incorporates a key element frequently missing in planning: an understanding of people. If your bottom line is still driven by original products or services, this book just might save your business.”

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Professor Lucy W. IrunguDeputy Vice-Chancellor (Research, Production, and Extension), University of Nairobi, Nairobi, Kenya

“Few inventions reach the market, and this book clearly lays out how to navigate this gap. The authors bring out the importance of generating many ideas to solve the problem and explain how to do it. Most innovators are not business people, and this book gives them the resources to successfully innovate.”

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M. Raghib HussainChief Operating Officer, Cavium

“The Innovator’s Advantage describes innovation from the perspective of both art and science. The authors blend the art of enabling human talent and skillsets for out-of-the-box thinking with the methodology and tools to convert innovative ideas into value.”

About the Authors

Ron Price

Ron Price is an internationally recognized business advisor, executive coach, speaker, and author. Known for his creative and systematic thinking, business versatility, and practical optimism, Ron has served in almost every level of executive management over the past 45 years. As the former president of a multimillion-dollar, multi-national company, Ron understands the challenges and risks of running a business and building a dynamic team. He works shoulder-to-shoulder with executive leadership teams to bring strategic clarity and transformational results to organizations — especially those dealing with turmoil and transition.

Evans Baiya, PhD

Evans Baiya is a scientist, consultant, author, and speaker. He works with a number of startups, large global companies, academia, and governments on business strategy, product development, R&D/innovation programs, technology transfer, and commercialization. He holds a PhD in engineering and technology development, an MBA, and postgraduate certification in business strategy and intellectual property from Harvard Business School.

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