“Now that I’ve done it for myself, I’ve been able to help my clients understand that what they perceive as value based on their own biases is not necessarily what their customer sees as value. I’ve been having deeper excavations with them while engaging their customers in the process of defining (or simply refining) what co-created value could look like. ”
Tanja Yardley
“The success of this business is not an accident; it is predictable. And they have set it up so that the process can be replicated. So why wouldn’t you? It’s going to pay for itself over and over again.”
Kristin Hermes
“The Innovator’s Advantage is highly relevant and is on my recommended reading list for those who want to build a truly effective and fun culture for innovation. It moves the reader forward through practical and important steps that they might otherwise miss in their innovation journey.”
David C. Pate
“The Innovator's Advantage re-imagines the details behind the veil of innovation, offering humanity, connection, and an easy-to-follow process for a big business concept that stumps even the wisest and most progressive of companies. This book is an instruction manual for the modern business dilemma and offers immediate steps for action.”
Professor Timothy Waema