For many customers, time and attention are their most valuable assets. The surest way to lose a customer is to offer them what they don’t need. When you offer your customers something they don’t need, it actually creates confusion and even frustration with your brand. It breeds distrust. Customers become less inclined to listen to you because they think you don’t listen to them or understand them. When you understand the customer’s problem, only then is your product worthy of their time and attention.