Innovation is the creation of value—no matter the size or scale of that value. Ron Price shares more about the different types of value creation and the endless ways to create value.
Episode Transcript
Does innovation have to be big? No! This is Ron Price, co-author of The Innovator’s Advantage. Innovation is the creation of value. As such, there are almost infinite degrees of value that can be created. Value can be created through new products or improved products. Any improvement or increase in value represents innovation. So, improved or new processes, improved or new efficiencies, improved or new positions in the marketplace, improved or new paradigms. Actually, the most common innovations are incremental or iterative. We don’t read many articles about these innovations, but they are still innovations. So until next time, keep innovating!
Subscribe on Soundcloud, Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to your favorite podcasts. Tweet your innovation questions to @ebaiya. | Photo by Sean Pollock on Unsplash.
