Marshal Major shares his excitement to use The Innovator’s Advantage process to connect constituents, clients, and consultants across the country—with the idea that each of us has a valuable role in the innovation process.
Video Transcript:
Our products are ideas. I’m excited to take the tools and the methods and the methodologies and the ideas from The Innovator’s Advantage and take them to benefit our clients. Our clients, being state governments, have a whole constituency that can benefit from those ideas. So, it really is a way to extend ideas beyond us. The models and the ideas carried here can be far-reaching.
The company that I work for is a completely virtual company. We have consultants all over the U.S. We serve states from one side of the U.S. to the other, and as a virtual company and as the CIO for that company, keeping our people connected, keeping continuity in our ideas and innovation and ways of thinking—that’s tough. No matter what our skills are, or no matter what our fears are, or no matter what our focus is, if we are deployed and used in the innovative process in the right place, it’s of huge value. In [The Innovator’s Advantage] model, there are multiple stages. Dr. Evans Baiya said you always bring an optimist to Stage 1, and you never bring an optimist to Stage 4. The way I think about it is, if you want to know what the stages are, buy the book.
Header Photo by Josh Calabrese on Unsplash
