Michael McAllister discusses how innovation is crucial no matter your organization’s industry, and that innovation doesn’t necessarily mean disruption—even small, incremental innovations can be revolutionary.
Video Transcript:
Michael McAllister: I would say what most excites me about The Innovator’s Advantage is the idea and the concept that innovation is a cultural or a foundational topic. It’s not something that can be implemented on a whim, it’s not something you inject when you need it, it’s something that needs to be organizational, cultural, and foundational in order to successfully go through all of the steps when that time comes.
I think innovation is important to anybody’s future. Specifically, our company’s future, the mortgage [industry] is an industry that you wouldn’t traditionally tie with innovation. but the fact of the matter is, in order to grow and succeed in any industry, you need innovation to some extent, whether it’s innovation down to the minute details of your processes to make sure things are running efficiently or innovation in your marketing to make sure your CRO is leveraged appropriately. Regardless of what it is, it doesn’t necessarily have to be new, revolutionary concepts that completely shift your industry to be innovative. It’s important to have innovations down to the minute details of your businesses and operations.
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