Given the complexity and uncertainty in today’s business world, organizations have been forced to consider and deliver continuous improvements. The customer experience is often a focal point of these improvements, with businesses looking for ways to implement continuous innovation and enhancement—especially if you are in the industry of selling the customer experience. But no matter…
In this article, we look at five tips to launch your next innovation, using a proven framework for successful launch and scale. I have spent a lot of time working with university and industry researchers throughout my career, and the challenge of how to scale and commercialize ideas always comes up. It is not an…
While most leaders champion innovation in their companies, very few employees actively engage in innovation activities. There is a problem to solve, then—if employees aren’t involved and passionate about innovation, the result will be higher failure rates of innovation initiatives. Why don’t employees get excited about innovation? One factor could be that the term “innovation”…
Businesses that are surviving are those that were either prepared or those that pivoted quickly, innovated, and found ways to keep delivering value for their customers. The business world has been significantly disrupted by the pandemic. During situations of macro disruption, most people look for ways to first survive and eventually emerge from the circumstances…
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise? With the explosion of virtual business during the COVID-19 lockdown, one of the biggest annoyances people have is the rash of messages they are seeing and…
So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to…
Experiments Aren’t Just for Scientists, Use This Proven Tool to Improve Your Offerings Any business that is looking to launch new offerings, improve processes and solutions, or simply grow should be running experiments. There is an effective way to conduct experiments, and there are many not-so-effective ways. Throughout my career, I have been on both…
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