Learning how to pivot is a critical skill for leaders and innovators who will undoubtedly experience uncontrollable circumstances. What happens when you run an experiment and the outcome is not what you had planned? One of the traps of experimentation is expecting the testing to validate your thinking. It is natural to want the experiment…
In this article, we’ll look at three ways to engage customers and create products they want to buy right now. If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique…
Innovation and inspiration can be found in all corners of the world. It just takes one person with one idea. Dr. Evans Baiya met the founder of Because International, Kenton Lee, over 14 years ago when Kenton was newly graduated from Northwest Nazarene University. His use of innovation to grow his single idea into a…
Experiments Aren’t Just for Scientists, Use This Proven Tool to Improve Your Offerings Any business that is looking to launch new offerings, improve processes and solutions, or simply grow should be running experiments. There is an effective way to conduct experiments, and there are many not-so-effective ways. Throughout my career, I have been on both…
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