90 Seconds of Innovation Podcast · Does Innovation Have to be Big? Innovation is the creation of value—no matter the size or scale of that value. Ron Price shares more about the different types of value creation and the endless ways to create value. Episode Transcript Does innovation have to be big? No! This…
In this article, we’ll look at three ways to engage customers and create products they want to buy right now. If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique…
90 Seconds of Innovation Podcast · What Is Design Thinking? If you want to be an innovator, use design thinking and get inside the minds of those you serve! Episode Transcript What is design thinking? This is Ron Price, co-author of The Innovator’s Advantage. Design thinking is understanding the people for whom you are…
Experiments Aren’t Just for Scientists, Use This Proven Tool to Improve Your Offerings Any business that is looking to launch new offerings, improve processes and solutions, or simply grow should be running experiments. There is an effective way to conduct experiments, and there are many not-so-effective ways. Throughout my career, I have been on both…
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