Do you know what problem you are trying to solve? Learn how falling in love with your problem is essential to successful innovation.
Episode Transcript
The question today is a good one: what is your problem? Not you—the problem you’re trying to solve with your innovation. Most start-ups, individual innovators, or even large companies, corporate innovation teams, struggle to easily and with clarity tell someone what the problem is. Unless we understand deeply what the problem we are trying to solve is, we will never be able to create the right roadmap towards a solution that will be accepted by those who we are trying to solve the problem for. Therefore, spend the time to understand the problem deeply, fall in love with the problem instead of falling in love with activities that lead to the solution. Understand your problem deeply and that’s a great investment towards successful innovation. Until next time, keep innovating!
