So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to…
The collective brainpower of every employee is a great tool and one you have right at your fingertips. In my work, I hear a lot of reasons why people don’t engage in innovation: “That’s not part of my job description.” “I’m not an idea person.” “Innovation doesn’t really apply to my industry.” “We don’t need…
Experiments Aren’t Just for Scientists, Use This Proven Tool to Improve Your Offerings Any business that is looking to launch new offerings, improve processes and solutions, or simply grow should be running experiments. There is an effective way to conduct experiments, and there are many not-so-effective ways. Throughout my career, I have been on both…
An innovation strategist lays out 6 ways leaders can make their companies more agile and able to survive the current crisis—and beyond. One of the key lessons coming from the COVID-19 pandemic is the need to create more resilient companies. Many organizations think they are resilient, but they are not. The U.S. has lost more…
When planning or navigating a pivot, how do you know if you are pivoting in the right direction? Answer simple questions to validate your pivot and execute on four actions to help create speed-to-market. We are hearing the word “pivot” a lot these days. The idea is that business conditions have changed dramatically and, therefore,…
While the pandemic has been difficult for all us economically, as business owners, we never run out of opportunities. No matter the business climate, there is always a chance to do something new and something better—you just have to find it. This has never proven truer than now, with the way business has been forced…
The single most important mandate of innovation is to create new value. Similarly, one of the mandates of entrepreneurialism is to deliver value. Yet, innovation and entrepreneurialism are not necessarily the same. As a matter of fact, they are two different subject areas that require distinctive mindsets, skills, passions, and behaviors. One of the biggest…
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