Given the complexity and uncertainty in today’s business world, organizations have been forced to consider and deliver continuous improvements. The customer experience is often a focal point of these improvements, with businesses looking for ways to implement continuous innovation and enhancement—especially if you are in the industry of selling the customer experience. But no matter…
90 Seconds of Innovation Podcast · I Know What My Customers Need In this series, Dr. Evans Baiya addresses different corporate excuses and mindsets that hinder our ability to innovate successfully. Don’t assume you always know what your customers need. Episode Transcript: How come you are not innovating? You actually have to address corporate…
In this article, we’ll look at three ways to engage customers and create products they want to buy right now. If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique…
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise? With the explosion of virtual business during the COVID-19 lockdown, one of the biggest annoyances people have is the rash of messages they are seeing and…
90 Seconds of Innovation Podcast · What Is Design Thinking? If you want to be an innovator, use design thinking and get inside the minds of those you serve! Episode Transcript What is design thinking? This is Ron Price, co-author of The Innovator’s Advantage. Design thinking is understanding the people for whom you are…
90 Seconds of Innovation Podcast · What Happens in the Deploy Stage? Ron Price describes the Deploy Stage. Innovators introduce the product to customers and get feedback. Episode Transcript What happens in Stage Five, the Deploy Stage? This is Ron Price, co-author of The Innovator’s Advantage. Stage Five, the Deploy Stage, is when we really…
So much has changed because of COVID-19, including the needs of your current and potential customers. Now more than ever, companies should be listening to their customers. One of the keys to recovery is truly understanding what your customers need and adapting your offering(s) to their requirements. Your ability to listen will become key to…
An innovation strategist lays out 6 ways leaders can make their companies more agile and able to survive the current crisis—and beyond. One of the key lessons coming from the COVID-19 pandemic is the need to create more resilient companies. Many organizations think they are resilient, but they are not. The U.S. has lost more…
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