Ron Price describes the Deploy Stage. Innovators introduce the product to customers and get feedback.
Episode Transcript
What happens in Stage Five, the Deploy Stage? This is Ron Price, co-author of The Innovator’s Advantage. Stage Five, the Deploy Stage, is when we really introduce our product to the customer, to the stakeholder. In presenting it to them, we are looking for feedback, we’re collecting data, we’re analyzing that data, and we’re feeding all of that information back to the creators in the earlier stages so that they can continue to enhance the product, the process, the position, or the paradigm where we’re innovating. In this stage, we begin to understand and test our go-to-market strategy, to understand the customer feedback, and to track consumption or use of the innovation that we’ve provided. We develop our market design, our pricing levels, our support plan, and we validate our go-to-market strategy. All of this is taking what we’ve learned through stages one through four and beginning to create the context, the container in which we will take our innovation to the final stage. This is Stage Five, the stage of deployment. So, until next time, keep innovating!
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