In this article, we’ll look at three ways to engage customers and create products they want to buy right now. If you have an idea for a product or service but are uncertain about launching something new during the pandemic, rest assured that people are still buying. They are looking for solutions to the unique…
90 Seconds of Innovation Podcast · Can’t Afford Innovation? Ron Price explains that innovation begins as a mindset and a mindset doesn’t cost any money. He says you should use that mindset to look for new opportunities around you. Episode Transcript What if my company can’t afford to invest in innovation? This is Ron…
90 Seconds of Innovation Podcast · What Happens in the Deploy Stage? Ron Price describes the Deploy Stage. Innovators introduce the product to customers and get feedback. Episode Transcript What happens in Stage Five, the Deploy Stage? This is Ron Price, co-author of The Innovator’s Advantage. Stage Five, the Deploy Stage, is when we really…
90 Seconds of Innovation Podcast · What Happens in the Identify Stage? Innovation expert Ron Price discusses explains stage one of the six stages of innovation, and how ideas can solve problems or create opportunities. Episode Transcript What should happen in the Identify Stage? This is Ron Price, co-author of The Innovator’s Advantage. The Identify…
90 Seconds of Innovation Podcast · What Are the Four Types of Innovation? Innovation expert Ron Price explains what the four types of innovation are and how to use them in order to create value for your customers. Episode Transcript What are the four basic types of innovation? This is Ron Price, co-author of The…
Major world events create disruption, and COVID-19 is no different. Many industries are experiencing disruptions—in the way they do business, in the sustainability of their systems, and in the engagement of their customers. It is estimated more than 100,000 businesses that were inactive or barely active during the pandemic will close permanently. Even some large…
The collective brainpower of every employee is a great tool and one you have right at your fingertips. In my work, I hear a lot of reasons why people don’t engage in innovation: “That’s not part of my job description.” “I’m not an idea person.” “Innovation doesn’t really apply to my industry.” “We don’t need…
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