Why Understanding People is the Key to Innovation

By Articles, Leadership, Teams, The Six Stages of InnovationNo Comments

As Dr. Evans Baiya and I were researching innovation for our book, The Innovator’s Advantage, we came upon an astounding statistic: 85-93% of all innovations fail! We wanted to know why, so we dove deeper, using research and our years of experience helping companies with innovation and development. And we discovered one commonality: Leaders did…

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