Innovation and why creating new value for your customers is essential. Originally published by Better Business Bureau, February 23, 2021.
As a business owner, how you deal with disruption can dictate how well you run your business. After 2020, many small business owners not only stared adversity in the eyes, but they had to come up with innovative ways to overcome it.
For more than a decade, Dr. Evans Baiya helped businesses and organizations develop innovation and growth strategies. From product development to strategy creation, Dr. Baiya worked alongside global business leaders to help build new economic growth opportunities.
He sat down with BBB’s David Quinlan to have a real conversation about understanding your customer, embracing innovation, and creating trust.
“Trust is everything in business,” Dr. Baiya explains. “Trust is internal and external to your organization. Your customers feel it. Your employees feel it.”
Dr. Baiya outlines actionable steps business owners can take to building a better brand through experimentation and value creation. He discusses how to avoid common pitfalls in running a business and why integrity can be the best investment you can make.
Watch the full interview below, or visit the BBB’s Youtube Page.
Helpful Links and Resources:
Book: The Innovators Advantage
Learn how to become a BBB Accredited Business
More business resources from BBB
