Ron Price explains that innovation begins as a mindset and a mindset doesn’t cost any money. He says you should use that mindset to look for new opportunities around you.

Episode Transcript

What if my company can’t afford to invest in innovation? This is Ron Price, co-author of The Innovator’s AdvantageInnovation begins as a mindset. And a mindset doesn’t cost any money. The mindset of innovation is looking for opportunities to create new value for those around you—your coworkers, your company, your customers, and their customers. You can create new value with a new product, a service, a process, a redefining of a relationship, or even a whole new way of thinking. By the way, companies are not innovators. People are! So, yes, you can still be an innovator even if your company can’t afford to invest in innovation. That’s your 90 Seconds of Innovation. Now, keep on innovating!

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Ron Price

Author Ron Price

Ron Price is an internationally recognized business advisor, executive coach, speaker, and author. Known for his creative and systematic thinking, business versatility, and practical optimism, Ron has worked in 15 countries and served in almost every level of executive management over the past 40 years. As the former CEO of a multi-million dollar international company, Ron understands the challenges and risks of running a business and building a dynamic team. He works shoulder-to-shoulder with executive leadership teams to bring strategic clarity and transformational results to organizations, especially those dealing with turmoil and transition. He is a noted expert on how human behavior translates to company culture, and has written seven books. He is the co-author of The Innovator’s Advantage.

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