Ron Price explains that innovation begins as a mindset and a mindset doesn’t cost any money. He says you should use that mindset to look for new opportunities around you.
Episode Transcript
What if my company can’t afford to invest in innovation? This is Ron Price, co-author of The Innovator’s Advantage. Innovation begins as a mindset. And a mindset doesn’t cost any money. The mindset of innovation is looking for opportunities to create new value for those around you—your coworkers, your company, your customers, and their customers. You can create new value with a new product, a service, a process, a redefining of a relationship, or even a whole new way of thinking. By the way, companies are not innovators. People are! So, yes, you can still be an innovator even if your company can’t afford to invest in innovation. That’s your 90 Seconds of Innovation. Now, keep on innovating!
